About
Layla Tabatabaie, Esq. is a New York media and business strategist, attorney, advisor, and author. She has over nine years of branding, fundraising, digital marketing, crisis management, PR, and copywriting for VC-backed web apps, mobile apps, and blockchain companies and established brands having raised anywhere from $135 Thousand to $300 Million to publicly-traded companies you know and love. She currently represents Fortune 50 and Series B+ tech companies.
Her marketing and outreach experience includes leading the marketing strategy for a cryptocurrency exchange that grew user signups, user conversions to KYC, and exploded trading volume by over 200%. She also successfully marketed a chatbot game that has been played over 162 thousand times worldwide in one month with $0 spent. With still $0 spent, in just over 4 months, that chatbot game would be played in over 69 countries and 201 cities across the globe. In 9 months, that chatbot game would clock over 1.4 million interactions by players. Layla is the author of the law chapter in the academic text Learning in Virtual Worlds (2016). Prior to entering the startup ecosystem, Layla was a key legal research assistant for the legal treatise Art Law: The Guide for Collectors, Investors, Dealers, and Artists. She lives in her favorite metropolis, New York City.
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Business
Speaker for events
Business Strategy
Brand Strategy
Podcast strategy
Marketing for Series A startups to Fortune 50s
Twitter marketing
Instagram marketing
Facebook advertising
Google advertising
Product management
Project management
Proposal writing
Gamification
Cryptocurrency and blockchain strategy
Joining a Board of Directors
Legal
Intellectual property
Entertainment
Startups
Research
Other
Personal development
Negotiating a raise
(employees I’ve coached have increased their salary from $20-50K)
Media Training
Trusted by
Quoted In
“Everyone can teach you something valuable if you listen.”
"With Layla Tabatabaie at the helm and a great team built around her, she is a force to be reckoned with. Not only is she among the smartest, most determined founders out there, but also she's got a great vision and the resourcefulness to bring projects to life!"
- Justin Murray, RealLife English
"Layla is one of the first people I go to for Startup Advice. She is a master networker, knows how to get stuff done, and is incredibly informed. She always seems to know the right tool to use, the right article to read, or the right person to contact. Layla is a great person to work with, and I highly recommend her and her business."
- Ethan Zinho, RealLife English
Inventions
LAWNOW, Founder - 2017
LawNOW is a youtube channel that answers your legal questions. One legal issue is covered each episode with real-world examples.
BARTERSUGAR, Founder & CEO - 2012-2017
BarterSugar is an online marketplace where startups connect, offline and online, around the world to barter and trade services, space, and products to get what they need instead of spending money. bartersugar.com
TALEMONSTER, Co-Founder - 2016-2017
We are creating a place that
redefines storytelling on mobile. talemonster.com
THE DRINKING PRESS, Co-Founder & Producer - 2015-2016
The Drinking Press was a New York City podcast serving the best in culture and history with a spotlight on a different drink in each episode.
Publications
The Essentials for Understanding Self-Driving Cars (2016), Author.
Original article.
The Basic Guide to Navigating Legal Issues for the Movie-Turned-Video Game (2011), AUTHOR.
Original article.
Appearances
2019
Cartoon Appearance
Online, Cointelegraph article
For Wachsman, the largest blockchain media firm in the world, I routinely pitch reporters stories about clients in my portfolio. After a few months, it seemed like I made it in cartoon form for a story I wrote, pitched, and corresponded with the reporter for (not officially confirmed). I enjoyed the notion so much, I’m including it here as a digital appearance.
2018
Harvard ignite social innovation
Cambridge, Massachusetts
Panel speaker for social innovation and law as applied to blockchain and cryptocurrency panel at Harvard University.
Block9 blockchain conference
Richmond, Virginia
Panel speaker for securities law as applied to blockchain and cryptocurrency panel lasting 1.5 hours.
take over innovation conference
Toronto, Canada
Moderator for the blockchain panel discussing active use cases and the future of blockchain.
SXSW 2018 - Crypto conference
Austin, Texas
Panel participant for the Law and Politics in Blockchain panel at SXSW 2018 in Austin, Texas.
2017
fordham humanitarian blockchain summit nov. 2017
Manhattan, New York
Panel One: Panel participant for how CanYa (Advisor) can help the unbanked economy.
Panel Two: Moderator for smart contracts and oracles in blockchain.
BROOKLYN GROUND SUPPORT, Activist Workshop
Brooklyn, New York
Introduced speakers and served as moderator and facilitator for an activist workshop on how to bridge the divide between left and right voters.
2015
Universidad del desarrollo lecture
Santiago, Chile
Presented a lecture and conducted Q&A for the Entrepreneur class at Unversidad Del Desarrollo.
LEAN METHODOLOGY - Housenovo bartersugar presentation
Vina Del Mar, Chile
Presented BarterSugar in English and Spanish to a HouseNovo startup event highlighting new startups in Chile.
Global entrepeneurs teach hands-on skills for startups
Valpalariso, Chile
Taught a hands-on workshop with four other startups to the public in Valpalariso at CENTEX in partnership with the government agency, Consejo Nacional de la Cultura y las Artes.
Presidential drinking episode - discusses American presidents and their drinking habits, including historic 2016 candidate, Hillary Clinton.
The Drinking Press podcast produced by Layla Tabatabaie
by Layla Tabatabaie, producer
Brunch episode from The Drinking Press podcast produced by Layla Tabatabaie.
Please use the Contact form to request more episode samples.